URBAN LIVING DIGEST
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New 'Ever-Blooming' European flower finally arrives in India
Gardeners report non-stop flowers for months
| Aug 12, 2025 | Special Report - By Mohit Chauhan

NEW DELHI – A wave of excitement is sweeping through gardening communities across India.
Home gardeners, from retired hobbyists in Pune to young apartment dwellers in Bangalore, are reporting remarkable results from a newly available imported flower variety that, in their words, “simply refuses to stop blooming.”
For years, the common frustration for Indian gardeners has been the short lifespan of flowering plants.
A burst of colour for a few weeks, and then, the blooms fade, leaving behind plain green plants. But a special variety of European Snapdragon, nicknamed the 'Endless Blooms' Lavender Snapdragon, is changing that reality.
Sunita Sharma, a 45-year-old teacher from Bangalore, was one of the first to try the new seeds. “I was skeptical,” she admits.
“Most flowers here bloom and then they are done, especially with our weather. But with these… it’s been three months, and my pots are still overflowing.
I cut some flowers for a vase, and two weeks later, new stalks shoot up in their place. It’s like magic.”
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So, what makes this plant different?

We spoke to Dr. Alok Kumar, a horticulturist who has studied plant hybrids for over a decade.
“This isn’t magic, it’s modern plant science,” he explains. “This is a premium F1 hybrid, bred in Europe specifically for a trait called ‘continuous blooming’.
Unlike traditional varieties that have one main flowering cycle, this plant is programmed to constantly produce new flower spikes throughout its season.”
He adds, “What’s particularly impressive is that while it has the beautiful, sought-after lavender colour, it’s a Snapdragon – a plant that is much more forgiving in India’s cooler seasons than actual lavender, which can be very difficult to grow here.”
The company that has exclusively secured these imported seeds for the Indian market, Plant Heaven, says the response has been overwhelming.
Until now, such high-performance seeds were typically reserved for professional landscapers and commercial flower farms.
Introductory Launch Discount

For a limited time, Plant Heaven has decided to make a special batch of their Imported 'Endless Blooms' Lavender Snapdragon seeds available to the public at a 50% introductory discount, with free shipping.
Gardeners who have struggled with flowers that fade too quickly are saying this is the solution they’ve been waiting for.
It allows them to have a constant, fairytale-like display of colour in their homes and balconies without needing to replant every month.
Due to high demand from its initial launch, stock is limited.
Click Here to Check the Price and Availability 👉
NOTE: This product is NOT available on Amazon or Flipkart.
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